Below is an anaylsis of both 'Word' and 'NME' comparing the differences in their reader profiles:
NME and Word Reader Profiles
There are a lot of differences between to two reader profiles of NME and Word Magazine.
To start with, the ways the two magazines have been written are very different. Word Magazine has been written as if it is a story and NME has been written up in bullet points. Word may have written their reader profile just as a story so that maybe they hope that the reader will be able to relate to the story and the sort of lifestyle that had been described. And maybe because of the unusual way of how it has been written may come across as impressive to the reader, giving the impression that Word magazine is impressive. NME has written up their reader profile in bullet points. They may have done this so that they are getting straight to the point of what sort of person would read NME and also to show that this magazine doesn’t mess anything around and only gives the right information needed.
NME has not written their reader profile as a story. This could be because of how they have made their profile. NME has included images within their reader profile and if they were going to make their reader profile as a story, it would be too much text and no room for their images.
Because NME has written their text in bullet points, added detail has been taken away. Unlike Word Magazine, NME comes across as a common entertainment magazine but because Word Magazine has written their reader profile as a story, this has given them the opportunity to make their text as descriptive as possible. Because it has been written in such great detail it makes Word magazine come across as quite an intellectual magazine which most likely include interest about political and cultural stuff and most likely the newest technology.
Also because Word magazine has not included any images, just text, this can also give us the impression that Word is more political and cultural than entertainment. NME has included images on their reader profile. This defiantly looks more appealing to read and the images that have been included are all things that are associated with what is likely to be the interests of the reader who would read NME. If you like any of the images seen, you’re most likely to read the bullet point text but if you look at Word magazine. There’s nothing there to make you want to read the profile. It would have to be out of wanting to read, to make you read the profile. The images used in the NME reader profile are a persuasive way to make you read the text under the images.
Word Magazine has just used text for their reader profile. NME on the other hand has used images and also have used the use of colour. This makes the reader profile look quite professional and also makes it look more official. Because Word Magazine has just used text, it makes it look quite boring also there’s nothing there (colour scheme or logo) to prove that, that piece of writing has come from Word Magazine.
Also from the layout of NME’s profile lets us know it is from NME and that a lot of research and care has gone in to making this profile look appealing and gives out the right message. Word Magazine has none of this and this could be bringing down the expectations of their magazine.
NME has actually included their logo title which adds to making us know for certain that it is official and nicer to look at. Word magazine has just got their text and nothing else. This could make the reader question whether this is the real reader profile for Word Magazine and it once again brings down the expectations of the magazine.
The two different profiles lets us know what sort of target audience they are both aiming their magazines at.
Word magazine had included who they aim their magazine at in their story. Males aged between 30 and 55. Also the way the profile has been made can indicate this such as just having text, written as a story and has just been kept plain and simple. This is probably the most appealing sort of text for the target audience.
NME’s target audience is for younger to older men. We know this from the images used and the facts and statistics stated under the images. Also because of the use of colours and images, this is defiantly more appealing for a younger audience.
Thursday, November 20, 2008
Below is an analysis of NME's reader profile:
NME Reader Profile
The layout for NME’s reader profile has been layed out as if it was a poster advertising NME. The main principle of a reader profile could be to advertise NME but the main reason for a reader profile is to let your readers understand what your magazine is all about.
NME has decided to make their reader profile 50% images and 50% writing. This could be a way of making it obvious that NME is not a really serious magazine, and from the images (such as Topman, grand theft auto, shockwaves and Jack Daniels) NME comes across as a magazine that is aimed at men and is all about the latest trends, gadgets and technology and is not anything political or cultural.
All the text is based on facts and statistics. It is not written in full sentences; it is written in bullet points and has small headings for each section. This is a good way of getting to the main point – what the readers are all about, and doesn’t drag on about anything that is irrelevant. The bullet points don’t do into any great detail, they just state their results.
The images are a representation of the interests of the average reader of NME. This is a good way of telling the reader what sorts of things are associated with NME and it is also a good way of not using written words and to make the reader profile look more appealing to read (especially if your hobbies and interests are included in the images).
The reader profile had used colour and has stuck to the rule of only using three colours as a colour scheme. (Blue, White and green). Blue, white and green are popular colours for a man which indicates NME’s target audience. The use of colour puts an professional effect on the profile and helps makes the statements more believable as for it makes you believe that this is official. Also from the layout, it also gives this impression. Another reason that could also help in making the reader believe that this is official is from the title. It is the official NME title.
NME Reader Profile
The layout for NME’s reader profile has been layed out as if it was a poster advertising NME. The main principle of a reader profile could be to advertise NME but the main reason for a reader profile is to let your readers understand what your magazine is all about.
NME has decided to make their reader profile 50% images and 50% writing. This could be a way of making it obvious that NME is not a really serious magazine, and from the images (such as Topman, grand theft auto, shockwaves and Jack Daniels) NME comes across as a magazine that is aimed at men and is all about the latest trends, gadgets and technology and is not anything political or cultural.
All the text is based on facts and statistics. It is not written in full sentences; it is written in bullet points and has small headings for each section. This is a good way of getting to the main point – what the readers are all about, and doesn’t drag on about anything that is irrelevant. The bullet points don’t do into any great detail, they just state their results.
The images are a representation of the interests of the average reader of NME. This is a good way of telling the reader what sorts of things are associated with NME and it is also a good way of not using written words and to make the reader profile look more appealing to read (especially if your hobbies and interests are included in the images).
The reader profile had used colour and has stuck to the rule of only using three colours as a colour scheme. (Blue, White and green). Blue, white and green are popular colours for a man which indicates NME’s target audience. The use of colour puts an professional effect on the profile and helps makes the statements more believable as for it makes you believe that this is official. Also from the layout, it also gives this impression. Another reason that could also help in making the reader believe that this is official is from the title. It is the official NME title.
below: is an analysis of 'Word' magazines reader profile:
‘Word Magazine Reader Profile’
The Reader
The reader profile is summarising the typical reader of their magazine.
The First sentence immediately gives us the age range of the target audience – males aged between 30 and 55. Also in the first paragraph it uses facts and statistics to show that research has been used to widen their knowledge on the average reader ‘’44% of Words readers earn over £50,000 and 11% earn over £100,000’’. This paragraph then goes on to show more facts and statistics on what their average reader would spend on music, films and books. In this case ‘£90 a month’.
The text moves on and starts to talk about the history of what their average reader may of have. This is written as if it is a story, but in a way in which elements of the actual magazine can be included. ‘music was his world’. This indicates that music is included in the magazine and is maybe the main subject of the magazine because ‘music’ means everything to the reader. Other subjects included in this way are ‘a sense of community, language, style and a whole new way of looking at the world’.
This paragraph then goes on to explain that they are different, that they don’t follow the crowd and probably lead the crowd. This is telling the reader that their magazine is unique and most probably upper class because they claim to set all the new trends. The last part of this paragraph explains that he has an ‘’opinion on music and media’’. This is another indication to what is included in the magazine, music and media. Also they are saying that they have an opinion on them. This may mean that again, this magazine stands out and is not afraid of having an opinion.
The third paragraph starts with a reminder of their target age, but this time the paragraph is telling us that this magazine has a very wide target audience. Not only can the magazine be for young 19 year olds interested in music. It can also be for over 30 year olds with families, who has know widened their interests in music and ‘’other forms of entertainment and new technology’’. (This is also what is included in the magazine). Also it repeats that there is still a ‘sense of community’.
The very last paragraph is a summary of what other little bits of media is included. Whether it being a article or a review, this part of the text is just a summary and a way to make Word magazine sound the best it can. It includes radio four, Ian McEwan’s ‘’Atonement’’, the Simpsons, tastes and interests, discover new musicians, authors and movies, the podcast, web radio stream and Facebook
‘Word Magazine Reader Profile’
The Reader
The reader profile is summarising the typical reader of their magazine.
The First sentence immediately gives us the age range of the target audience – males aged between 30 and 55. Also in the first paragraph it uses facts and statistics to show that research has been used to widen their knowledge on the average reader ‘’44% of Words readers earn over £50,000 and 11% earn over £100,000’’. This paragraph then goes on to show more facts and statistics on what their average reader would spend on music, films and books. In this case ‘£90 a month’.
The text moves on and starts to talk about the history of what their average reader may of have. This is written as if it is a story, but in a way in which elements of the actual magazine can be included. ‘music was his world’. This indicates that music is included in the magazine and is maybe the main subject of the magazine because ‘music’ means everything to the reader. Other subjects included in this way are ‘a sense of community, language, style and a whole new way of looking at the world’.
This paragraph then goes on to explain that they are different, that they don’t follow the crowd and probably lead the crowd. This is telling the reader that their magazine is unique and most probably upper class because they claim to set all the new trends. The last part of this paragraph explains that he has an ‘’opinion on music and media’’. This is another indication to what is included in the magazine, music and media. Also they are saying that they have an opinion on them. This may mean that again, this magazine stands out and is not afraid of having an opinion.
The third paragraph starts with a reminder of their target age, but this time the paragraph is telling us that this magazine has a very wide target audience. Not only can the magazine be for young 19 year olds interested in music. It can also be for over 30 year olds with families, who has know widened their interests in music and ‘’other forms of entertainment and new technology’’. (This is also what is included in the magazine). Also it repeats that there is still a ‘sense of community’.
The very last paragraph is a summary of what other little bits of media is included. Whether it being a article or a review, this part of the text is just a summary and a way to make Word magazine sound the best it can. It includes radio four, Ian McEwan’s ‘’Atonement’’, the Simpsons, tastes and interests, discover new musicians, authors and movies, the podcast, web radio stream and Facebook
below: is an analysis of 'Word' magazines reader profile:
‘Word Magazine Reader Profile’
The Reader
The reader profile is summarising the typical reader of their magazine.
The First sentence immediately gives us the age range of the target audience – males aged between 30 and 55. Also in the first paragraph it uses facts and statistics to show that research has been used to widen their knowledge on the average reader ‘’44% of Words readers earn over £50,000 and 11% earn over £100,000’’. This paragraph then goes on to show more facts and statistics on what their average reader would spend on music, films and books. In this case ‘£90 a month’.
The text moves on and starts to talk about the history of what their average reader may of have. This is written as if it is a story, but in a way in which elements of the actual magazine can be included. ‘music was his world’. This indicates that music is included in the magazine and is maybe the main subject of the magazine because ‘music’ means everything to the reader. Other subjects included in this way are ‘a sense of community, language, style and a whole new way of looking at the world’.
This paragraph then goes on to explain that they are different, that they don’t follow the crowd and probably lead the crowd. This is telling the reader that their magazine is unique and most probably upper class because they claim to set all the new trends. The last part of this paragraph explains that he has an ‘’opinion on music and media’’. This is another indication to what is included in the magazine, music and media. Also they are saying that they have an opinion on them. This may mean that again, this magazine stands out and is not afraid of having an opinion.
The third paragraph starts with a reminder of their target age, but this time the paragraph is telling us that this magazine has a very wide target audience. Not only can the magazine be for young 19 year olds interested in music. It can also be for over 30 year olds with families, who has know widened their interests in music and ‘’other forms of entertainment and new technology’’. (This is also what is included in the magazine). Also it repeats that there is still a ‘sense of community’.
The very last paragraph is a summary of what other little bits of media is included. Whether it being a article or a review, this part of the text is just a summary and a way to make Word magazine sound the best it can. It includes radio four, Ian McEwan’s ‘’Atonement’’, the Simpsons, tastes and interests, discover new musicians, authors and movies, the podcast, web radio stream and Facebook
‘Word Magazine Reader Profile’
The Reader
The reader profile is summarising the typical reader of their magazine.
The First sentence immediately gives us the age range of the target audience – males aged between 30 and 55. Also in the first paragraph it uses facts and statistics to show that research has been used to widen their knowledge on the average reader ‘’44% of Words readers earn over £50,000 and 11% earn over £100,000’’. This paragraph then goes on to show more facts and statistics on what their average reader would spend on music, films and books. In this case ‘£90 a month’.
The text moves on and starts to talk about the history of what their average reader may of have. This is written as if it is a story, but in a way in which elements of the actual magazine can be included. ‘music was his world’. This indicates that music is included in the magazine and is maybe the main subject of the magazine because ‘music’ means everything to the reader. Other subjects included in this way are ‘a sense of community, language, style and a whole new way of looking at the world’.
This paragraph then goes on to explain that they are different, that they don’t follow the crowd and probably lead the crowd. This is telling the reader that their magazine is unique and most probably upper class because they claim to set all the new trends. The last part of this paragraph explains that he has an ‘’opinion on music and media’’. This is another indication to what is included in the magazine, music and media. Also they are saying that they have an opinion on them. This may mean that again, this magazine stands out and is not afraid of having an opinion.
The third paragraph starts with a reminder of their target age, but this time the paragraph is telling us that this magazine has a very wide target audience. Not only can the magazine be for young 19 year olds interested in music. It can also be for over 30 year olds with families, who has know widened their interests in music and ‘’other forms of entertainment and new technology’’. (This is also what is included in the magazine). Also it repeats that there is still a ‘sense of community’.
The very last paragraph is a summary of what other little bits of media is included. Whether it being a article or a review, this part of the text is just a summary and a way to make Word magazine sound the best it can. It includes radio four, Ian McEwan’s ‘’Atonement’’, the Simpsons, tastes and interests, discover new musicians, authors and movies, the podcast, web radio stream and Facebook
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