Below is an analysis of NME's reader profile:

NME Reader Profile

The layout for NME’s reader profile has been layed out as if it was a poster advertising NME. The main principle of a reader profile could be to advertise NME but the main reason for a reader profile is to let your readers understand what your magazine is all about.

NME has decided to make their reader profile 50% images and 50% writing. This could be a way of making it obvious that NME is not a really serious magazine, and from the images (such as Topman, grand theft auto, shockwaves and Jack Daniels) NME comes across as a magazine that is aimed at men and is all about the latest trends, gadgets and technology and is not anything political or cultural.

All the text is based on facts and statistics. It is not written in full sentences; it is written in bullet points and has small headings for each section. This is a good way of getting to the main point – what the readers are all about, and doesn’t drag on about anything that is irrelevant. The bullet points don’t do into any great detail, they just state their results.

The images are a representation of the interests of the average reader of NME. This is a good way of telling the reader what sorts of things are associated with NME and it is also a good way of not using written words and to make the reader profile look more appealing to read (especially if your hobbies and interests are included in the images).

The reader profile had used colour and has stuck to the rule of only using three colours as a colour scheme. (Blue, White and green). Blue, white and green are popular colours for a man which indicates NME’s target audience. The use of colour puts an professional effect on the profile and helps makes the statements more believable as for it makes you believe that this is official. Also from the layout, it also gives this impression. Another reason that could also help in making the reader believe that this is official is from the title. It is the official NME title.