below: is an analysis of 'Word' magazines reader profile:

‘Word Magazine Reader Profile’
The Reader

The reader profile is summarising the typical reader of their magazine.

The First sentence immediately gives us the age range of the target audience – males aged between 30 and 55. Also in the first paragraph it uses facts and statistics to show that research has been used to widen their knowledge on the average reader ‘’44% of Words readers earn over £50,000 and 11% earn over £100,000’’. This paragraph then goes on to show more facts and statistics on what their average reader would spend on music, films and books. In this case ‘£90 a month’.

The text moves on and starts to talk about the history of what their average reader may of have. This is written as if it is a story, but in a way in which elements of the actual magazine can be included. ‘music was his world’. This indicates that music is included in the magazine and is maybe the main subject of the magazine because ‘music’ means everything to the reader. Other subjects included in this way are ‘a sense of community, language, style and a whole new way of looking at the world’.

This paragraph then goes on to explain that they are different, that they don’t follow the crowd and probably lead the crowd. This is telling the reader that their magazine is unique and most probably upper class because they claim to set all the new trends. The last part of this paragraph explains that he has an ‘’opinion on music and media’’. This is another indication to what is included in the magazine, music and media. Also they are saying that they have an opinion on them. This may mean that again, this magazine stands out and is not afraid of having an opinion.

The third paragraph starts with a reminder of their target age, but this time the paragraph is telling us that this magazine has a very wide target audience. Not only can the magazine be for young 19 year olds interested in music. It can also be for over 30 year olds with families, who has know widened their interests in music and ‘’other forms of entertainment and new technology’’. (This is also what is included in the magazine). Also it repeats that there is still a ‘sense of community’.
The very last paragraph is a summary of what other little bits of media is included. Whether it being a article or a review, this part of the text is just a summary and a way to make Word magazine sound the best it can. It includes radio four, Ian McEwan’s ‘’Atonement’’, the Simpsons, tastes and interests, discover new musicians, authors and movies, the podcast, web radio stream and Facebook